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Lemon & 
Te Aroha

BRAND IDENTITY
PACKAGING DESIGN


"Lemon & Te Aroha" isn't just a soda drink – it's a celebration of local heritage and the timeless beauty of nature. The brand's identity pays homage to history of Te Aroha, evoking a sense of history and a freshness, bringing new life to a long held secret. Whether enjoyed on a lazy summer afternoon or shared amongst friends during a cozy evening gathering, each bottle invites you to take a sip back in time and savor the magic of Te Aroha's past.