This project was worked on in collaboration with the Marketing Team at hgb. As the senior designer my role was to bring to life the Papa Mo brand personality. The owners told our team at HGB they wanted a brand with personality, that would be the face for the business and they wanted the new establishment to belong to the community. We thought – who better to preside over a beachside restaurant, while acting as a face for the business, than Neptune, God of the Sea? And so, Papa Mo’s was born – a serious but fun brand.